Measuring the performance of a business goes hand in glove with its business strategy. Or it should. But surprisingly, as I’ve witnessed firsthand over an extended period, organizations in all sectors ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

According to a recent study, only 27% of organizations have a measurement strategy in place to determine the success of their training efforts. Does this percentage surprise anyone? As a vendor hired ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...

Goal setting is the cornerstone of organizational productivity, performance and success. So, it's paramount to do it properly. However, a common pitfall with goal setting is that it's the same process ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...