Dant Kanti, a herbal toothpaste brand from Patanjali, was too small to be noticed by anyone. Unlike the popular approach of going after the closest competitor first, it unlocked unprecedented growth ...

This order came in response to a plea alleging the presence of non-vegetarian ingredients in Patanjali's Divya Manjan toothpaste. The court has given the committee 10 weeks to come up with its ...