In business, what some people see as challenges, others see as opportunities. In the thriving and dynamic rich media business, this paradox may be even more evident. Case in point: online video ads.

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how ...

One thing is certain: Online video advertising is growing at a rapid rate, and advertisers who aren’t using it could be missing out on a huge opportunity to reach their target market. But advertisers ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

For 2013, the average online video ad was about double the price of a national TV commercial -- and in some cases even more than that for targeted online video. Ed Papazian, president of Media ...

However, Asia’s diverse online video landscape has made standardising the industry difficult, and has done little to allow traditional ad-serving agencies access into online video serving. 1. Just as ...

Online video is a great way to capture your customers’ attention, but how do you know if it’s working? Ryan Van Fleet, director of insights and analytics at Tremor Media, has produced a video and Dan ...

Old Hollywood got Wall Street’s memo: “Do whatever it takes to do what Netflix is do­ing.” And finally, the studios have begun making money from streaming. With the exception of NBCUniversal, the ...

But will this initiative finally be able to help online video in the country reach its huge potential? Advertising through online video portals in China is extremely attractive. Unfortunately, there ...