There is little debate that mass notification is the area most influenced by the loss of life at Virginia Tech in April 2007. Not since the installation of emergency "blue light" phones on campuses ...

According to Tapjoy, studying over 4.4 million push notifications sent between February and August, 2016, every misstep reduces open rates, and in turn, retention and engagement. Notifications, says ...

Apple is continuing its strategy of sending out push notifications to iPhone and iPad users, intended to promote the company’s services and offerings. It appears to be part of a new more aggressive ...

Shopgate has launched its push notification engine, Automated Push Notifications, which is designed to enable retailers to further engage with their customers and provide customized messages based on ...

While billboards and television ads were once the height of advertising strategies, today, people spend the majority of their day on their devices, whether it’s their mobile, laptop, or ipad. For ...

Fully 40% of information workers surveyed in the Forrester Analytics Business Technographics® Workforce Survey, 2020, said their coworkers frequently interrupt them via instant messages, emails, or ...