Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...
Young North Korean women are increasingly turning to light-colored nail polish as a form of “modest adornment” that allows them to express individuality.
Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...
I used to think sheet masks were a luxury. Now they’re as regular as brushing my teeth—and my skin’s better for it.
Korea JoongAng Daily on MSN
Beauty of Joseon's Instagram followers surpass 1 million as sunscreen tops Amazon, Sephora
Cosmetics brand Beauty of Joseon has surpassed 1 million followers on Instagram on Monday as Korean beauty labels continue to ...
More than 400 Korean beauty brands are preparing to join the lineup. Read more at straitstimes.com. Read more at straitstimes.com.
From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.
Global K-Beauty Phenomenon: South Korea continues to lead the global beauty industry as a trendsetter. The widespread ...
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