Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

Chicago Bulls guard Isaac Okoro has stopped wearing his signature HOLO shoes and begun wearing Nikes with the Swoosh logos ...

Add Yahoo as a preferred source to see more of our stories on Google. AMA x Converse Chuck Taylor Nike Swoosh Despite just releasing a six-shoe collaboration as part of its multi-brand "While You Were ...

Spurs are away at Coventry City in the Carabao Cup third round wearing their new Nike third kit for the first time...read full article ...

The Nike Swoosh is one of the world’s most recognizable brand logos. Its value to the company is priceless, but if you prefer to think in hard numbers, Forbes estimated that the Swoosh logo alone was ...