Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So it's no surprise that when a new design drops, fans can be a little opinionated (to ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

The logo comes from her nickname, "Paige Buckets," but fans don't seem to be loving the logo. Bueckers does get buckets, and ...

Paul Rand’s logo for IBM is among the most recognizable bits of branding in the world. It’s a wordmark, after all. You can’t mistake it for anything other than “IBM.” But if you turn the camera 45 ...