Retail Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
The Source Magazine

Nike Reintroduces “Just Do It” with New “Why Do It?” Campaign

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...
Penn Live

Just Do It Collection returns with Nike’s new “Why Do It?” campaign

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...
Hosted on MSN

Nike Changes Iconic ‘Just Do It' Slogan to Win Over the Anxious Generation

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...
Hosted on MSN

As Nike Tweaks Its Tagline, a Look Back at the Dark Origins of ‘Just Do It'

Nike began a new chapter of its own history this week when it tinkered with the slogan that has served it well for 37 years. Introduced in 1988, "Just Do It" was among the best known catchlines in ...
Forbes

Nike Decides To ‘Just Do It’ And Replaces CEO John Donahoe With Company Veteran Elliott Hill

HONG KONG, CHINA - 2021/10/07: Children play in front of the American multinational sport clothing brand Nike store, logo, with a slogan "Just Do It" illuminated banner in Hong Kong. (Photo by Budrul ...