Switching entirely to a new ratings product at this year ... although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser Perceptions.

The annual presidential speech is one of the last remaining mass-audience media moments available to a national politician.

According to Nielsen, in-car listening constitutes the majority of away-from-home radio usage, with weekends leading at 79% ...

How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...

PPM results from Nielsen show overall growth in radio listenership due to a much-awaited methodology change, according to a ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

It depends on which ratings service you believe. The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite ...