The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford CEO Jim Farley shared a bit more about the mysterious pickup on social media on Thursday.

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

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After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

Ford is taking a direct swing at sticker shock in American showrooms, rolling out an […] ...

"Is the car I just bought really mine?" That’s the $50,000 question Ford and Toyota fans are asking this year. With new ...