BYU hires Travis Hansen to help pilot football, basketball and all other Cougar sports, with the financial side his expertise ...

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...

After a Sweet 16 run and major roster buzz, BYU hoops could become the center of a national sports documentary.

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

At BYU, two brothers encapsulate NIL as force for good. Keanu Akina, a senior on the BYU golf team is utilizing his athlete status and NIL earnings to help those in his home community.

The post BYU basketball freshman AJ Dybantsa’s Fanatics deal helps boost $4.1 million NIL valuation appeared first on ClutchPoints.. This season, the BYU basketball program will likely have more ...

BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.

BYU Freshman AJ Dybantsa Partners With Fanatics for Reported 8-Figure NIL Deal. Updated Jul. 10, 2025 1:26 p.m. ET. ... Dybantsa has been busy in the always-evolving NIL space, ...

BYU’s AJ Dybantsa, A Low-Key Superstar, Leads College Basketball In NIL Valuation. The expectations for Dybantsa's freshman season are sky-high.

Five-star quarterback recruit Ryder Lyons committed to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks. Lyons, a 6-foot-2.5, 220-pound signal-caller from ...