The company is celebrating the designer who shaped it for two decades, Ikko Tanaka, and his prescient vision of how branding can do more with less. Muji already has 19 stores in the United States. But ...
Japanese retailer Muji is celebrating 25 years in Europe by creating a timeline of its poster campaigns to showcase the evolution of the brand.
“While brands around the world strive to create ads that make people want a certain product, Muji sends out a message of emptiness.” At the height of 1980s consumerism in Japan, the first Muji store ...
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