Gen Z and millennial respondents indicated content from regular social media users has nearly equally as big an impact on their holiday purchase decisions as promo codes do. Other findings from ...

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice’s Shopper Experience Index, which surveyed over 8,000 consumers from ...

These marketing founders count some of the biggest airlines, most influential artists and most popular consumer brands as their clients. Here's how.