The Big 12's new partnership with Monster Energy has sparked debate, but I don't think fans should be surprised. Between NIL, revenue sharing, transfer portal movement and jersey patches like Oklahoma ...
Jersey patches are officially here. Is there more to come, though?
The multi-year agreement makes Monster Energy the entitlement partner for the Big 12's football and men's and women's ...
It was inevitable that Big 12 Commissioner Brett Yormark was going to be asked about the Texas Tech/Brennan Sorsby situation ...
College football is the best example of how amateurism has died in the NCAA. We might as well not call it college football but junior pro instead. Players are paid via revenue sharing and NIL deals ...
Expect to see new on-field and on-court branding at ASU and U of A for Monster energy drinks as a result of its huge ...
Disclaimer: Bandwagoning is not a ranking of the best or worst teams, the biggest wins or worst losses. It’s instead an inexact assessment of the emotions experienced by various fan bases following ...
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