Product-led growth (PLG) drives speed and scale. Sales-led growth (SLG) enables control and enterprise expansion. But in today’s SaaS landscape, especially in AI-powered markets, neither strategy is ...

Dr. Milan Kumar, CIO of ZF Commercial Vehicles and global tech leader with extensive experience in digital transformation and IT leadership. Tim Berners-Lee's assertion, "Data is a precious thing and ...

Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of ...

Many companies miss opportunities to monetize their intellectual property (IP) via effectively and strategically managed approaches that generate significant additional revenue, provide competitive ...

Is data monetization the future of business success? It could be — if you empower business teams in a data democracy. Data monetization can be a game-changer for businesses across industries. And that ...

In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a ...