Mixue's unrivaled low-cost supply chain, high replication efficiency, and ultra-low pricing create a durable moat and rapid franchise expansion, especially in lower-tier cities. Despite a premium ...
SHANGHAI/SYDNEY, Jan 3 (Reuters) - China's leading bubble tea makers including Mixue Bingcheng and Guming are rushing to apply for first-time share sales in Hong Kong as companies in the fast-growing ...
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Mixue, the world’s largest restaurant chain, opens in NYC
This past Christmas Eve, it was the Snow King, and not Saint Nick, who came to town when the world’s biggest restaurant chain ...
LOS ANGELES, Dec. 20, 2025 /PRNewswire/ -- Mixue, a brand under MIXUE Group (02097.HK), opened its first store in Los Angeles on December 19, marking its debut in the Americas and another step in the ...
As milk tea makers rapidly lose their sparkle in an increasingly saturated market, sector leader Mixue Group (2097.HK) thinks it's found the answer to its next growth phase in a different drink. The ...
Mixue has filed to list in Hong Kong, in a deal that could value it at $5 billion or more as it reportedly seeks to raise up to $1 billion An increasingly crowded China market is pushing Mixue to ...
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