Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

For entrepreneurs, choosing opportunities that will best suit a business's strengths is part of the strategic planning process. Strategic planning results in some guiding ideas that serve to unify the ...

Mission and vision statements aren't intended to be mere space-holders. They express the organization's business principles and the purpose of its business and provide a framework for sustaining ...

Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...

Carolinas HealthCare System in Charlotte, N.C., on Tuesday unveiled new mission and vision statements. The health system said the new statements “reinforce the importance of the organization’s role in ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...