Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

A “measurement” is any observation that reduces uncertainty. As I’ve written previously: [E]verything that truly matters in business can be measured somehow. This claim always generates push back by ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

As advisors embrace digital marketing, the tracking of this activity becomes both more important and more challenging. LinkedIn, Facebook, Twitter, Instagram and YouTube each have their own set of ...

With the business world — and the world at large, for that matter — changing at what feels like a moment’s notice, businesses and brands have never been required to be as limber as in this current ...

Between the 9% inflation of consumer prices across the board and the possibility of the next recession on everyone’s mind, many businesses are looking to cut costs wherever they can to survive the ...

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, ...

There’s been a seismic change in how we measure marketing activity over the last few years. We’ve all heard about big data. Advances in computing power and connectivity have driven huge increases in ...

How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context. This winter, I was talking with a real estate agent friend. We had both ...

Getting your email out there, making sure it gets read and doing all you can to guarantee its relevance is just the start. Businesses that really understand email marketing know that the key ...