A “measurement” is any observation that reduces uncertainty. As I’ve written previously: [E]verything that truly matters in business can be measured somehow. This claim always generates push back by ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Seasoned marketing and revenue leaders join Measured’s leadership team to accelerate growth and expand global adoption of its AI-powered marketing effectiveness platform. AUSTIN, Texas, September 09, ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

With the emergence of ChatGPT and generative AI technologies, there is a lot of buzz around AI in every aspect of the marketing world, from tools to processes and use cases. As a marketing leader, ...

There’s been a seismic change in how we measure marketing activity over the last few years. We’ve all heard about big data. Advances in computing power and connectivity have driven huge increases in ...

Seasoned marketing and revenue leaders join Measured’s leadership team to accelerate growth and expand global adoption of its AI-powered marketing effectiveness platform. Measured, the AI-powered ...