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Zomato recently made waves with its introduction of ‘Pure Veg Mode’ and the subsequent controversy surrounding its colour-coded delivery service. This case presents a compelling study of whether the ...

Lingo24 is a UK-based business that used to derive around 70% of its sales from the domestic market. In 2006, it sought to expand operations internationally, both to increase sales and to diversify ...

SCN wasn’t originally built as a lead-generation vehicle — it was started as a platform to facilitate conversation with and within the SAP community. Almost immediately, though, SCN community leaders ...

Professor Watson has announced enhancements to the Small Business Management and Entrepreneurship course curriculum, ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...

Search Engine Land » SEO, PPC & AIO Guides » Content marketing strategy: A practical guide Share A content marketing strategy is a data-driven plan to create and share valuable content to attract and ...

Build a game-changing digital strategy for success today and tomorrow. Your customers are online. They spend more than 45% of the day using digital platforms—channels that give you access to new and ...