Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

Marketers often ask about benchmark data. But what marketers often forget is that building up benchmark data requires testing and time. Basic metrics can include clickthrough rate or email open rate, ...

Applying benchmarks to your marketing initiatives lets you determine the effectiveness of your efforts compared to the best practices in your industry. When you determine which companies are achieving ...

The report is split into two main section – section one focuses on the key findings from the survey, and provides context for the data in this section. Section two focuses on the consequent action and ...

The Interactive Advertising Bureau's Data Center of Excellence has released the IAB Data Maturity Model, a benchmarking system for brands, agencies, publishers, and data technology vendors to better ...

In today's digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, ...

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance CONWAY, Ark., March 11, 2025 (GLOBE NEWSWIRE) -- Acoustic, a global ...

Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator management ...

A trusted source for thousands of talent acquisition leaders, the ninth annual report examines ever-shifting labor market impact on recruitment and hiring performance The 2025 Recruitment Marketing ...

“The latest Acoustic marketing benchmark report underscores the value of highly personalized, timely communications based on customer behavior,” says Meetal Patel, Sr. Director of Customer Marketing & ...