Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them.

The most popular classification models have generative artificial intelligence (Gen AI) being a subset of machine learning, and machine learning being a subset of AI. While this may technically and ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining ...

There is urgency, sometimes even desperation, to cash in on machine learning (ML) for most marketing teams at telcos today. With tens of millions of subscribers across multiple product lines like ...

In today’s fast-changing data landscape, having a strong data system and advanced analytical tools is key to getting valuable insights and staying ahead of the competition. The data lakehouse ...

After years marked by disruptions in everything from the labor market to the supply chain, it’s no big surprise that the top priority for retailers when it comes to AI is using the technology to ...