Available in both standard and zero torque options, the new range also debuts a never-seen-before alignment aid from the ...

Cobra is upping its flat stick game in a big way, introducing a new range that includes the world's first mass-market 3D Printed putters.

The Putter That Roared: How Justin Rose Found His Magic Touch in Memphis originally appeared on Athlon Sports. At 45, Justin Rose captured the FedEx St. Jude Championship on Aug. 10, becoming the ...

L.A.B. Golf was the first putter company to venture into the zero-torque movement, with the DF3 as one of its most popular models. Other companies are following their lead. Golf innovation can be a ...

After J.J. Spaun’s 64-foot bomb sealed his U.S. Open victory and catapulted him into the international golf spotlight, he tossed his L.A.B. Golf DF3 putter in the air. Somewhat fittingly, the putter ...

Almost anyone who is into premium headcovers has likely heard of Swag Golf. The upstart brand only hit the marketplace in 2018, but thanks to their creative designs and limited edition drops, the ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

Putting is the great equalizer in match play — and it can save strokes in every format. While driving the ball 300 yards takes speed and skill that most recreational players don’t have, learning how a ...

Just like every club in your bag, a putter’s feel and performance are manipulated with various materials, with one goal in mind: to help you play better golf. It’s always intriguing to me how one of ...

What you need to know: With the debut of "Happy Gilmore 2" on Netflix on July 25, Callaway is making available limited-edition Chrome Tour golf balls and Odyssey hockey stick putters. The golf balls ...

The past 12 months had a little of everything - a career Grand Slam, Ryder Cup chaos and so much more. With 2026 on the horizon, our writers look back at the most memorable moments from 2025 and ...