Forbes

Loyalty Program, Membership Or Subscription: What’s The Difference?

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...
Business Wire

Loyalty Landslide: US Consumers Demand More as Brand Loyalty Declines

INDIANAPOLIS--(BUSINESS WIRE)--The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys ...
Entrepreneur

5 Proven Customer Loyalty Programs That Pay Actually Off

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...
Forbes

Marketers Underestimate How Loyal Customers Are And Don’t Understand What Drives Their Loyalty

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...