Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

In today's competitive landscape, restaurants are under pressure to deliver same-store sales growth while protecting margins. Leading brands are discovering that modern loyalty programs - when ...

Forget the battle for chicken sandwich supremacy. The loyalty program wars are coming. Stream NBC 5 for free, 24/7, wherever you are. Restaurant digital orders surged 124% in the year ended in March, ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

This is part two of a two-part series. Read the first article here. Having a great loyalty program that is customer friendly and intuitive can make or break operations. While many programs used to ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Retail has mastered personalization and omnichannel engagement. Now it’s hospitality’s turn to catch up and take control of its guest data. Unsplash+ For decades, restaurants were built on a single ...