Says the Lexus name and automatically most will think of luxury cars, but that isn't all the brand is about. Lexus has a new luxury yacht that it is bragging about called the Lexus LY 650. The yacht ...

Lexus is entering the luxury yacht market by selling its LS 650 yacht on Oct. 30, starting at around an estimated $3.6 million (depending upon options). If you love Lexus luxury automobiles, then ...

Ah, luxury yachts—constantly vying for attention like competitive siblings at a family reunion. Enter Lexus with their latest creation: the LY 680 yacht. It’s like the LY 650’s cooler, more ...

You might think the world’s most expensive Lexus is an ultra-luxurious new car, but it’s not. Instead, it’s a performance yacht that’s finally set to go on sale next month. Lexus first tried its hand ...

It’s called the LY 650, and it is Lexus’ first-ever luxury yacht. Presented this week at an event in Boca Raton, the boat is heavily inspired by the Lexus Sport Yacht Concept that saw daylight at the ...

Lexus has launched its latest product, the LY 650 yacht. The marque’s first luxury vessel is an ocean-capable 65-ft (19.94m) flybridge cruiser, promising up to 31.4 knots. It expresses the “L-finesse” ...

As promised, Lexus held the world premiere of its first luxury yacht, the LY 650, in Boca Raton, Florida. Based on the Lexus Sport Yacht Concept first shown in January 2017, the LY 650 flagship is ...

Lexus just unveiled the most powerful vehicle in its lineup, but it won’t ever reach the road. The new LY680 is actually a luxury yacht capable of churning out an impressive 2,700 horses on the high ...

Marquis Yachts announced Tuesday that its Lexus-branded LY 650 yacht will start at $3.74 million, and that four examples have already been sold—three in the U.S. and one in Japan. Customers who go ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nothing evokes the “Lifestyles of the Rich and Famous” more ...