Martin Legacy Legal helps business owners, creatives, and entrepreneurs secure trademarks, plan for growth, and build brand ...

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

In September 2024, the Toronto Stock Exchange sent a cease-and-desist letter to the newly launched Texas Stock Exchange, ...

Your brand is more than just a logo and a catchy name; it's the sum of your reputation, your audience's trust, and your hard work. Many marketers and business owners focus on building their brand but ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...

Our first article in this series highlighted the financial and reputational damage counterfeiting causes to brand owners and the significant societal consequences associated with the reproduction, ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

The National Association of Realtors (NAR) has named Leslie Nettleford-Freeman as its new associate general counsel and vice president of legal affairs and brand protection. In her newly created role, ...