LEGO just opened preorders for one of its most anticipated licensed releases ever: the L EGO Pokémon Venusaur, Charizard, and ...

The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in ...

The new LEGO Pokémon sets will go on sale Feb. 27, 2026 also known as Pokémon Day marking the anniversary of the ...

StockX is already the go-to spot for rare kicks and next-gen consoles, but with the recent addition of a cool few thousand SKUs for LEGO, the online marketplace is building with some new blocks. LEGO ...

Seeking to streamline, coordinate and automate communications between its Enfield, Conn. headquarters and the sales floor, LEGO has deployed Retail Zipline across its 90+ North American stores. The ...

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Lego has 89 retail stores in North America, says Danielle Chabot, Lego ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...