At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...
An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
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