BTS’ V Surprises Fans at Launch Party for His New Korean Beauty Brand Skincare Campaign

Korean beauty brand TIRTIR announces V as their first-ever global brand ambassador. Shop his skincare picks like the Mask Fit ...

These Korean Glosses Make Lips Look Like Glass (Without the Stickiness)

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

Glass Skin and Snail Mucin: South Korea’s Journey to Global Beauty Power

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

From Jelly to Blurred, Korean Lip Products Are a Sensorial Delight

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

'A cultural brand': How did K-beauty become a dominant force in global skincare?

From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.
USA Today

Where to buy the best Korean skincare and makeup

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Korean facial expert shares beauty hack inspired by Blackpink, Le Sserafim to get rid of dark circles, puffiness at home

If your face has been looking dull due to dark circles lately, this one's for you! Try Yeji's Korean beauty hack to get rid ...
People

6 Ways to Know You're Korean Beauty-Obsessed (According to Peach & Lily Founder Alicia Yoon)

Korean beauty expert Alicia Yoon is bringing the best in K-beauty skincare over to the U.S. Warning: You may find yourself officially obsessed Kaitlyn is a former Assistant Style & Beauty Editor at ...