London, Paris, New York and Milan have been synonymous with high-end fashion for decades, known for their fashion weeks and household name brands. Now, South Korea, and more specifically Seoul, wants ...

Anyone walking around Seoul’s university districts will notice students wearing hoodies and puffer jackets emblazoned with school names. These university-branded outfits aren’t just for local ...

White canvas flows like waves from the ceiling tiles of Jowa, a South Korea-inspired fashion boutique that opened in the Bishop Arts District last November. Thanks to transparent wires, clothing racks ...

The 23-year-old brand is one of South Korea’s most pioneering forces. With a new flagship at home in Seoul, it’s ramping up ...

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WORTH SAMPLING. ANGELIO. ONE WAY TO EXPERIENCE KOREAN CULTURE IS THROUGH FOOD. LET’S EAT SEOUL IS A CITY BURSTING WITH RESTAURANTS IN BOSTON, ALLSTON HAS BEEN HOME TO KOREAN OWNED BUSINESSES FOR YEARS ...

The Korea women’s footwear market is positioned for steady expansion, reaching USD 5.4 billion in 2025 and projected to hit ...

A 22-year-old university student, surnamed Lee, stood in front of the Brandy Melville store in Seongsu-dong, Seoul, with a curious expression, saying, “I heard they only sell small (S) sizes, so I was ...

When Isabel Smith, 32, first arrived in Seoul from the United States a year ago, she was struck by one thing — not the food ...