In April, Trump announced a 25% tariff on U.S. imports from South Korea as part of his broader “Liberation Day” trade package ...

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof that the ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...