When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

World leaders and business titans gathered in South Korea this week to hash out issues from tariffs and AI to disputed history and regional security. But beyond the staid statecraft, the summit and ...

SEOUL: Karoline Leavitt, the 28-year-old White House press secretary travelling with US President Donald Trump on his state visit to South Korea, caught social media’s attention after posting her ...

At the forefront of beauty—be it skin care or makeup—Korean beauty products reign supreme. Let your social feeds tell you—Korean sheet masks are a part of everyone’s weekly self-care routines, as are ...

Karoline Leavitt (28), the White House Spokesperson, posted a photo featuring Korean cosmetics on her social media on the 29th. Leavitt, who is in Gyeongju as an official member of the entourage for U ...

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the founder of ...

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands. Shoppers can find deals on skincare, makeup, hair products and more from brands like Tree Hut, ...

Which popular Korean beauty brands at Sephora are best? Korean beauty first made a splash in the U.S. several years ago. Back then, it was difficult to find Korean brands in American stores; if you ...