With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

When it comes to innovative skincare that’s gentle yet highly effective and (actually) affordable, there’s one that reigns ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I love a Korean face mask. Any K-Beauty mask, really: hydrating, overnight, wrap, clay, sheet, ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

From November 25 to December 3, SkinSeoul celebrates Cyber Week with exclusive savings of up to 50% OFF on 1000+ authentic Korean skincare and beauty products. Glow season is here! Discover your ...

If your face has been looking dull due to dark circles lately, this one's for you! Try Yeji's Korean beauty hack to get rid ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care is always ten steps ahead of Western beauty trends. So much of what ...

You guys loved the first one so much, we are back with Part 2! We have no shame in getting beauty inspo from TikTok. You have to take influencers with a grain of salt, but sometimes, they know what ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

The allure of South Korean 'glass skin' trend is gaining popularity all across the Indian subcontinent. The radiant, poreless, and translucent complexion achieved from a particular K-beauty ritual is ...