Berries might be out of season at your local grocery store, but as a fragrance category, they’ve never been more ripe. “Berries are no longer innocent,” says Douglas Little, founder of Heretic Parfum.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Mango. Strawberry. Pear. Pineapple. This isn’t a recipe for a summer fruit salad or refreshing glass of ...

It’s the most popular fragrance note on Google, according to Spate’s 2023 Fragrance Trend Report. Fruity fragrances are trending in a major way, and all you have to do is scan the shelves at Sephora ...