Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. | Swoop and iSpot have joined forces to deliver ...

TV advertising measurement company iSpot.tv acquired 605, a media and entertainment data and analytics firm founded by AMC Networks CEO Kristin Dolan.

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...

iSpot is buying analytics company 605, the latest in a series of moves aimed at controlling the growing marketplace for counting audiences ...

TV analytics firm 605, which was founded by Kristin Dolan before she became CEO of AMC Networks, has been acquired by ad measurement company iSpot.

TV advertising tech company iSpot.tv acquired New York-based 605, marking its fourth acquisition in less than three years.

Measurement Paramount picks iSpot.tv as TV ad currency alternative to Nielsen ISpot joins Comscore and VideoAmp as alternatives, throwing Nielsen’s future at Paramount into question By Jack Neff.

AbbVie is once again the top spender on pharma TV ads, narrowly beating April's winner, Rexulti. That’s according to the latest data from real-time TV ad trackers at iSpot.TV, who crunched May ...

BELLEVUE, Wash. & DALLAS, Texas—iSpot has announced a major deal with the Camelot Strategic Marketing & Media agency that will make iSpot the preferred video measurement platform for Camelot’s clients ...

Medical marketers can import Swoop’s advanced audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...