Ikea hopes to capitalize on the popularity of home design reality shows that seem to be multiplying on HGTV and other channels. The Ikea Home Tour Squad will help homeowners across the country tackle ...

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

Ikea wants to make it easier for college kids to snap up those Swedish dorm essentials. In a first, the retailer is kicking off a College Bus Tour, a walkable showroom popping up at colleges across ...