The impact of influencer marketing on gaming is on the rise. Game companies spend roughly 30% of their revenue on marketing each year, creating a $41.37 billion market in 2018. About two percent of ...

In the last few years, consumers globally have looked to mobile gaming to provide fun and entertainment, often while stuck at home. However, the adoption of mobile gaming into their everyday routine ...

Mobile gaming is emerging as the prime pastime for a record number of consumers. With the onset of social distancing rules, more people than ever are using their downtime to discover new games, or ...