Combining internal data with public data can reveal broader market context, helping businesses identify consumer trends, demographic shifts and other emerging patterns.

We look at how to gain structure from unstructured data, via AI/ML analytics to create new records, selecting object data via SQL and storing unstructured files in NoSQL formats.

It's indisputable: The pandemic and the subsequent Great Resignation have made benefits more valuable in the marketplace, leaving organizational leaders wondering how to keep pace with other ...

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

Joyce Chen, Valerie Mueller, Climate-induced cross-border migration and change in demographic structure, Population and Environment, Vol. 41, No. 2, Special Issue on Combining Remotely Sensed and ...

New data from the U.S. Census Bureau's 2022 American Community Survey show Los Angeles County's shifting demographics.