Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...
“Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe,” said Peter Stark, executive vice president of Veeva Data Cloud. “We look forward to ...
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