In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...

Genetics is just one of several factors thought to influence personality disorder development. Life experiences, family dynamics, coping mechanisms, and social learning may all be contributing factors ...

People love taking personality tests, but are personality types real? Maybe, and maybe not. Personality development is complicated, and most healthy personality types are not so easily defined. Your ...

How does personality develop in childhood? Experiences during this time period build expectations for social relations carried throughout life. Attachment is one such set of expectations that are ...

Most people think of personality traits as set in stone. We consider them to be as fixed as our eye color. For example, you might tell yourself, “I’m just a perfectionist,” or “I’m the type of person ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...

The psychological development of young adults may have taken a hit, thanks to the COVID-19 pandemic. In typical times, people tend to become more conscientious and agreeable and less neurotic with age ...

Are you a responsible oldest child, an overlooked middle, or a free-wheeling baby? For those who adhere to the theory that birth order influences personality, the answer to that question may hold the ...