If you’ve ever gone into a semi-fugue state while devouring a bag of chips (just us?), you may have missed some key details about the package. No matter your chip flavor of choice, there are bound to ...

Sprite is betting on the adage that it pays to be green — but perhaps not appear green. The colorless, lemon-lime-flavored drink, perhaps best known for its distinctly green-colored packaging, ...

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...