Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google, Google’s first-party AR ...

Google’s AR services on Android are set to gain an upgrade, adding support for multiple cameras, which should give your favorite AR apps, like 3D animals, a better sense of depth. Google Play Services ...

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At I/O 2019, Google announced a slew of AR features, including Dining and Translation filters for Google Lens. The ability to preview animals via augmented reality in Google Search is one of the more ...