Google's updates to the Pixel 10 line allow it to showcase what its latest AI technology can do when enhanced by the Tensor G5 processor, an upgrade to the company's custom silicon designed for the AI experience.

The arrival of that dedicated zoom lens puts the Pixel 10 in select company. Right now, the only other $799 flagship to come with a zoom lens is the Galaxy S25. And Samsung's phone is limited to a 3x optical zoom, so the Pixel tops it there.

At its product event on Wednesday, Google announced new hardware, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold, as well as the Pixel Watch 4 and the Pixel Buds 2a.

In the age of incremental phone upgrades, Google just gave the Pixel 10 a leg up over a lot of other baseline flagship smartphones.

Google is revolutionizing device protection with Pixel Care+. Say goodbye to costly repairs and hello to $0 screen and battery fixes, unlimited accidental damage claims, and top-tier support.

This time around, we're comparing the Google Pixel 9 Pro vs Samsung Galaxy S25+ specs, some of the best offerings from Google and Samsung.

Google has rolled out a new protection plan for Pixel phone users in the US, just after the launch of the Pixel 10 series. The new service, called Pixel Care+, replaces the older Preferred Care programme and promises wider coverage with fewer charges for repairs.

Here’s when the Google Pixel 10 launches, plus all the latest rumours - The upcoming flagship is expected to get a new Tensor chip, improved cameras and a more helpful AI assistant