Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where your ads appear across Google’s properties. Yes, but. While the feature is ...