Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Performance Max's "black box" has ...

Searchers can now find out who paid for the ads they see, as Google is beginning to roll out its Ads Transparency policy. This update makes ad funding more visible to users. What it looks like. Google ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified ...

PARIS, FRANCE - JUNE 08: In this photo illustration, Google app logos, Drive, YouTube, Gmail, Chrome, Google and Google Maps are displayed on the screen of an iPhone on June 08, 2023 in Paris, France.

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad tech.