AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...

Rachel has helped to drive the DMA's transformation from an ordinary trade association to a vibrant, facilitatory industry community over the last eight years – widening its relevance and appeal far ...

I once tweeted that a particularly unpopular footballer was about as welcome at opposition grounds as a Criminal Record Check at 1970s Radio One. It was not by any means hilarious, my tweets rarely ...

McGuire shared his views on what it takes to create memorable copy and engaging case studies, as well as the role of tailored copy when approaching ABM and how copywriting is a craft that needs ...

Ten ways to make your dog look like Colonel Mustard. Thirty ways to survive a badger attack. Twenty biscuits you should never feed to an owl. It seems that you can’t take more than a few steps through ...

If you need to write hundreds or maybe even thousands of product descriptions or copywriting takes up a large part of your working day. You might be interested to know that the power of artificial ...