Just because a TV show has a large audience, a magazine has a huge circulation or a billboard is in a prominent location doesn't mean it's a good advertising vehicle for your business. Quality trumps ...

So you’re looking to hire a marketing expert for your team. It should be easy enough, right? You just post the job on Indeed, wait for the resumes to start rolling in and pick from the best of the ...

A marketing strategy helps to develop efficient ways to reach customers and encourage their future loyalty to a business, product or service. The marketing plan focuses on the best opportunities for ...

Marketing can be tough to live with but dangerous to do without. Don’t promote yourself and no one else might, either. But there are so many ways to stumble, whether it’s looking for viral pick-up ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

Back in the early 1990s, the marketing director of a small software company called me in for a consultation to help them with their advertising. She told me that I had been recommended to her by one ...

Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...

This time, we speak to Laurence Thomson, co-president and executive creative director at McCann. What ad made you realise this was the industry for you? For me it was imagery and illustration that ...