Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Lingokids has many more beloved characters coming to the platform in 2026.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

Gen Alpha kids are helping shape where families go and what they do on vacation, according to a Hilton report. Letting kids help plan the trip builds their confidence and makes travel more fun for ...

Growing up in the ’90s taught kids patience, creativity, and how to handle boredom without constant screens. ’90s kids ...

Add Yahoo as a preferred source to see more of our stories on Google. Hoosier parents and teachers might be stumped when Gen Alpha — those born from 2010 to 2024 — toss out terms like "delulu," "rizz" ...