An Australian personal lines insurer is betting on the marketing ploy that if you make ’em laugh with relatable scenarios, they’ll buy your product. Butter Insurance, marketing coverage for such items ...

Fight Back brings you a hilarious blast from the past with this funny '80s ad that'll have you laughing out loud! From outrageous product pitches to ridiculous fashion and over-the-top commercials, ...

The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Advertisers have spent years trying to make social video ads funny, surprising and entertaining enough to stop consumers from scrolling past them. Unfortunately, getting someone to laugh at an ad ...

The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more American than this confluence of excess, fun, competition, and celebration ...

You're currently following this author! Click to unsubscribe from email alerts. If you thought the Anthropic ads roasting ChatGPT were funny, you weren't the only one. Sam Altman, CEO of OpenAI, said ...