After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Influencers have been turning to different forms of long-form writing, like newsletters and blogs. Building community on social media has been a struggle for many creators. Writing can also be a smart ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Many digital marketing studies show that long form content is more effective than short content. But here are a few reasons why it's not always the case. There’s a ton of free information about online ...

While long-form content remains a powerful way for brands to showcase true expertise, demonstrate the value they offer and build trust with consumers, getting audiences to engage with it in real time ...

Repurposing long-form content is an essential strategy for marketers looking to maximize SEO impact and extend their reach across digital platforms. As we move into 2025, this approach is proving even ...